Digitisation, consolidation testing resilience of India Inc

Virendra Singh Rawat

Economic journalist

 

Job losses, mergers part of painful transition

 

 

Winds of change are sweeping across the world of business and consequently the job market as well.

 

The slowdown in major world economies, including USA and Europe, over a variety of reasons and factors, are having a cascading effect globally and pulling down market sentiments and causing blip in the export markets.

 

All these factors coupled with the phenomenal disruptions being caused by technological advancements and galloping digitisation is having a telling effect on employability matrices.

 

As economy undergoes adjustments to the changing dynamics of market and consumer behaviour across sectors, a fresh phase of consolidation is slowly pervading Indian Inc.

 

There are confirmed and unconfirmed reports of consolidation processes being pursued in as varied sectors in India, including telecom, e-commerce, media, e-startups, banking etc.

 

In the telecom sector, the entry of Reliance Jio in the consumer market last year had already started to unnerve established players like Airtel, Vodafone and Idea with its free data offer to consumers until April 2017.

 

So far, Reliance Jio has already crossed the consumer base of 100 million and more millions would only get added this month before the free data offer expires.

 

Already, British telecom giant Vodafone and Aditya Birla Group telecom company Idea are exploring merger possibilities for greater synergies and cost advantages to stand up to the fierce competition coming from Jio. There are also reports of Airtel evincing interest in acquiring Telenor’s India operations.

 

Similarly, public sector State Bank of India (SBI) has drawn up a roadmap to merger half dozen smaller associate banks with itself. The merger plan had been on the backburner for quite some time, but things are now moving faster now.

 

The media industry, especially the print media, is facing a tough challenge due to digitisation of media and social media platforms, which offer free news on the go to the youth and upwardly mobile consumers. At the same time, the media consumption habits are undergoing a sea change and the media companies are slowly adopting to the new milieu.

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