Politics Insight News Without Politics
(Pi Bureau)
Virendra Singh Rawat
Business Writer
The men grooming market in India is expanding fast, riding the wave of growing consumer awareness, higher purchasing power and growing grooming perception among men.
Since, Indian population especially youth have much higher media exposure due to growing internet penetration, it is propelling the demand for grooming products in the country.
According to 6Wresearch, India men grooming market is projected to grow at a CAGR of 15% during 2017-23. over the years, the deodorant segment has registered higher adoption across India, especially in tier-II and III towns.
Earlier, men grooming was largely limited to using talcum powders to fend off body odour, however now they are aggressively switching to deodorants and perfumes.
The men grooming segment is further buoyed by growing consumer awareness on account of aggressive advertisement campaigns by compnies, along with expansion of product portfolio.
Additionally, the deodorants and fragrances segment is dominated by deodorants; acquiring majority of the revenues. In the coming years, the market is likely to experience increase in number of Ayurveda/herbal products too by L’Oreal, Patanjali, Dabur and Emami.
A few companies in India men grooming market includes Gillette, HUL, Emami, J. K. Helene Curtis, Himalaya, Godrej, Mcnroe, Nivea, Marico, Vini Cosmetics and ITC.
